The Endo Inc. newsletter
To view these documents, you will need Adobe Acrobat Reader. Download the latest version of this FREE software.
Endo Inc. Root Canal Specialists Newsletter May-Jun – Published May 2026A Practice Checklist With 20/20 Vision!: When running a practice a few thoughts probably run through your head:
How are things going?
What’s working?
What’s not working?
What do I need to do differently?
Endo Inc. Root Canal Specialists Newsletter Mar-Apr – Published March 2026How To Tell If Embezzlement Is Happening In Your Office: I have been investigating frauds committed against general dentists and specialists for over a decade. Several years ago I was approached by a specialist at the trade show of a dental convention. He had attended my fraud presentation that day and wanted to talk. He regaled me with his determined effort to find the “smoking gun,” that refutable piece of evidence that would prove an employee was was stealing.
Endo Inc. Root Canal Specialists Newsletter Jan-Feb – Published January 2026Follow The Leader: What is a leader? Is it the person in charge? The person who controls what goes on and manages the people? Is it the person who belts out orders and gives deadlines? Well, yes and no; a leader may be the person in charge, gives deadlines or manages people, but there are ways to be a successful leader and not a tyrant.
Endo Inc. Root Canal Specialists Newsletter Nov-Dec – Published November 2025When Scents Make Cents: Remember the days when you’d come home for the holidays…
School was intense during that season and you were tired, worn out and ready for solace. It was during that time that there was truly no place like home. Between naps and studying for board exams, you were tantalized with the aromas of culinary delight from your mother’s attempt to spoil you as much as possible.
Endo Inc. Root Canal Specialists Newsletter Sep-Oct – Published September 2025A Brochure That Sells: Most practice brochures are designed to inform the patient about the practice and their policies and are probably not worth the paper they are printed on. An improperly designed piece may actually hurt your image. However, a properly designed practice brochure can become both an internal and external marketing tool to increase your new patient flow and case acceptance.
Endo Inc. Root Canal Specialists Newsletter Jul-Aug – Published July 2025Not Just Whining… What To Do When An Employee’s Complaint Is Serious, and How To Know The Difference: Employees complain. Even in the best offices, whether justified or not, employees are going to have complaints about how things are done, what needs to be changed, why your bonus program stinks or how you could be a better boss.
Endo Inc. Root Canal Specialists Newsletter May-Jun – Published May 2025How To Survive and Thrive in a Rocky Economy: Have you been watching your revenue stay flat or decline and wonder what you can do about it? Dentists are not alone in their apprehension and uncertainty during challenging economic times.
Endo Inc. Root Canal Specialists Newsletter Mar-Apr – Published March 2025Hygiene Success: The Obstacles That Might Be Holding You Back: Have you ever experienced this? You’re trying to implement a new product, procedure or service and for some reason, it just won’t stick. It works fine for a little while but then you go back to your same old ways.
Endo Inc. Root Canal Specialists Newsletter Jan-Feb – Published February 2025How Smart Dentists Paint Their Exit Strategy: You may be wondering why a 40-year-old dentist who doesn’t plan to retire for at least 30 more years is offering you advise on how to exit your practice. You may question my credentials. Those are the same two questions I asked when I was invited to speak at an exit strategy summit earlier this year. The answer I was given might surprise you…
Endo Inc. Root Canal Specialists Newsletter Nov-Dec – Published December 2024Detecting and Stopping Embezzlement in Your Practice: During a recent round-robin discussion with some of my dentist friends about what employee policies they need in place to protect themselves and their practice, I was stunned when one of them told me, quite casually, that he didn’t need to worry about embezzlement ever happening to him.
Endo Inc. Root Canal Specialists Newsletter Sept-Oct – Published October 2024Two Staff Members Out at the Same Time – Now What?: Double dip recession, heath care reform, “Doc, we’re both going to be out for three months.” What are three things that scare the pants off dentists everywhere?
Endo Inc. Root Canal Specialists Newsletter Jul-Aug – Published August 2024
How to Build Your Multi-Million Dollar Practice: Dentistry has changed dramatically over the last several years. I have been practicing for 30 years, and the way I practice the business of dentistry now, is totally different than the way I did even 10 years ago.
Endo Inc. Root Canal Specialist Newsletter May/Jun – Published June 2024
How to Develop a Powerful Marketing Calendar to Maximize Profits: Use a spreadsheet to plan your marketing for the next twelve months. We recommend planning a calendar of both your patient-focused and community-focused marketing strategies. We also recommend planning activists your entire team can participate in. This combination builds trust with patients and community while spreading out the responsibilities of executing your marketing plan.
Endo Inc. Root Canal Specialist Newsletter Mar-Apr – Published April 2024
Generate 100+ Calls in One Month by Doing These 21 Marketing Ideas: Make sure your brand and marketing messages are consistent: To get the best response it is critical that your brand and message is consistent and carries across all of your marketing channels. If you are offering a teeth whitening special it should be on your website, your social channels, posted in your office, advertised on Facebook, in your direct mail piece, in your e-newsletter, etc. Repetition builds awareness and “brainwashes” people into action.
Older Issues
