How to Build Your Multi-Million Dollar Practice: Dentistry has changed dramatically over the last several years. I have been practicing for 30 years, and the way I practice the business of dentistry now, is totally different than the way I did even 10 years ago. Endo Inc. Root Canal Specialist Newsletter May/Jun - Published June 2024How to Develop a Powerful Marketing Calendar to Maximize Profits: Use a spreadsheet to plan your marketing for the next twelve months. We recommend planning a calendar of both your patient-focused and community-focused marketing strategies.